GITEX Ai Serbia to Propel Southeast Europe’s Digital Transformation
Dubai, 14th October, 2025 – As Southeast European nations embrace ambitious digitalisation frameworks, inspired by the transformative potential of emerging technologies, a remarkable new chapter is opening for this dynamic corridor that bridges Europe, Asia, and the Middle East. On Monday, a milestone was reached with the announcement that GITEX – the world’s largest tech and AI network of events – will officially enter the region.
The GITEX Ai Serbia announcement, made at the opening of GITEX GLOBAL 2025 – the world’s biggest tech, AI, and startup showcase – features a strong partnership with the Chamber of Commerce and Industry of Serbia, which unveiled a pavilion with 24 exhibitors as the Future Digital Economy Partner.
Organised by the Dubai World Trade Centre (DWTC) and KAOUN International, in strategic partnership with the Chamber of Commerce and Industry of Serbia, GITEX Ai SERBIA is set to debut at the Belgrade Fair exhibition complex from 26-27 May 2027. As the official tech event of EXPO 2027 Belgrade, GITEX Ai Serbia is poised to position Southeast Europe as a vital hub where emerging digital economies connect with global innovation, technology, and investment frontiers.
Marko Čadež:
“Staging GITEX Ai Serbia during EXPO 2027 marks an unprecedented opportunity to showcase our nation’s digital transformation journey on the world stage, uniting regional innovation with a global community of investors, partners, and visionaries. Coupled with the Expo and number of visitors we expect for both events, we hope to achieve dramatically better positioning of our country in business and economic circles. We aim to impress future investors with the capacity of our education system and to present Serbia as a country that offers significant technological opportunities.”
Trixie LohMirmand:
“GITEX Ai Serbia embodies our vision to champion bold, future-shaping innovation on every continent and forge cross-border collaboration, which is especially imperative in the decade of AI. The strategic hosting of the inaugural GITEX during Serbia’s EXPO 2027 Belgrade is a genius manoeuvre to exert the soft power of AI and tech, rally inter-country cooperation, and openly co-create a new world paradigm. By connecting this vibrant region with the world’s most influential tech leaders, we shall inspire collaborations that yield new opportunities for investment, talent development, and transformative growth across borders and increasingly tech-critical sectors.”
Aligning with EXPO 2027 Belgrade’s theme, “Play for Humanity: Sport and Music for All,” Serbia’s push for innovation reflects creativity, unity, and human connection, qualities that are set to define the forthcoming exhibition. By blending technological progress with cultural expression, Serbia’s digital evolution highlights how innovation can harmonise with humanity – a vision that GITEX Ai Serbia is ready to elevate.
Southeast Europe is in the throes of a remarkable digital transformation, driven by robust government reform agendas, mounting ICT investments, and vigorous private sector innovation. The region is seeing a rapid expansion in digital public services, e-governance, and fintech adoption, with emerging tech industries poised for enormous growth. Notably, the local data centre market is projected to grow by nearly 50% in the coming years, underscoring accelerating digital infrastructure development and the region’s emergence as a crucial technology corridor linking three continents.
GITEX continues to afford unrivaled access to new markets, capital, talent, partnerships, and opportunities – bolstered by its swift international expansion. Within just three years, GITEX has created the world’s largest network of global tech events, spanning 14 cities and countries.
With its vast global public–private network of digital economy stakeholders, GITEX Ai Serbia will bring together tech enterprises, thought leaders, policymakers, SMEs, startups, and venture capitalists from around the world in Belgrade. The event will focus on cooperation, competitiveness, foreign direct investment, and expanded access to national industry sectors and Southeast European markets – advancing the co-creation of an inclusive digital future powered by innovation and opportunity.
Team V.4-EM-UAE
