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Oracle Opens AI-Powered Customer Experience Centre in Dubai Internet City to Accelerate Digital Innovation

Van Horten by Van Horten
October 8, 2025
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Oracle has announced a significant expansion in Dubai Internet City, the region’s leading tech hub and part of TECOM Group PJSC, with the opening of a state-of-the-art Customer Experience Centre. This new facility is designed to showcase the latest in Artificial Intelligence (AI) technologies and innovations, reflecting Oracle’s ongoing investment in the UAE’s digital transformation.

The Customer Experience Centre was inaugurated by Abdulla Belhoul (Chief Executive Officer of TECOM Group) and Ammar Al Malik (Executive Vice President of Commercial at TECOM Group PJSC and Managing Director of Dubai Internet City).

A standout feature of the new centre is the reimagined Zayed Innovation Hub, one of the first AI-dedicated hubs launched in the UAE. The innovation hub offers customers, partners, and government leaders from the UAE and across the Middle East the opportunity to engage with Oracle’s enterprise-ready AI solutions via immersive demonstrations and real-world use cases.

The centre is designed to help organisations accelerate AI innovation, unlock new business opportunities, and train their workforce, utilising more than 200 Oracle Cloud Infrastructure (OCI) and industry-focused Oracle Fusion Cloud Applications. All are infused with AI, Generative AI, and AI agent platform capabilities.

Adding to its appeal, the hub features the immensely popular Oracle Red Bull Racing experience, allowing visitors to experience what it’s like to drive a championship-winning Formula 1™ car and understand how Oracle Cloud-powered real-time data contributes to the team’s success.

According to Nick Redshaw (senior vice president – Technology, Middle East and Africa, and UAE Country Leader, Oracle):
“For more than 36 years, Oracle has been a trusted technology partner for the UAE, and Dubai has been central to Oracle’s regional and global strategy. With the new Customer Experience Centre at Dubai Internet City, we are reaffirming our commitment to the UAE by bringing our latest AI technologies closer to customers and partners. This centre will empower organisations to accelerate their AI and Cloud journeys in line with Dubai’s ambition to lead the world in AI adoption and innovation.”

Ammar Al Malik added:
“Collaborative innovation has strengthened Dubai’s standing in the global tech landscape. We are committed to championing future-focused innovators through Dubai Internet City, which has accelerated the region’s digital economy for more than 25 years. Oracle is a key partner in our vision for a digitally enabled future supported by AI, and we welcome its expansion within our vibrant community, contributing towards the long-term goals of Dubai Economic Agenda D33.”

The launch of this new Customer Experience Centre highlights Oracle’s ongoing collaboration with Dubai Internet City in advancing the Emirate’s digital economy and further cements Oracle’s role in supporting the UAE’s vision to become a global leader in AI and next-generation technology adoption.

Team V.4-EM-UAE

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Van Horten

Van Horten

Editor with a passion for bridging cultures and fostering meaningful connections. With a keen eye for detail and a flair for storytelling, they have contributed significantly to the world of journalism

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