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Home INNOVATION

G42 and Publicis Sapient Plan Joint Venture to Drive AI First Digital Transformation in UAE and Global South

Van Horten by Van Horten
March 2, 2026
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G42 and Publicis Sapient Announce Plans for AI-First Services Joint Venture in the UAE and Global South

In a bold move to accelerate digital transformation and champion the next generation of AI deployment, G42, a leading technology company, has announced that it is exploring the creation of an AI-first services joint venture with Publicis Sapient. This strategic collaboration is poised to combine sovereign AI infrastructure with deep enterprise transformation expertise, specifically targeting the UAE and regions in the Global South.

As businesses and governments worldwide are shifting from pilot AI programs to full-scale implementation, a critical gap remains: turning advanced AI capabilities into measurable business value. The partnership between G42 and Publicis Sapient seeks to solve this challenge by integrating sovereign cloud solutions, advanced AI models, and AI-native engineering with proven enterprise-grade platforms and industry knowledge.

By bringing together their strengths, the two organizations intend to empower both governments and enterprises to smoothly transition from experimentation to operational impact. This will include embedding AI agents into core enterprise decision-making processes, modernizing cloud environments, scaling up intelligent automation, and driving data-driven transformation across various industries.

As stated by the companies, “This collaboration is about embedding AI agents into the fabric of enterprise decision-making, modernizing cloud environments, scaling intelligent automation, and delivering data-driven transformation across industries.”

The proposed joint venture underlines the growing international emphasis on responsible AI deployment at scale, and the need for digital sovereignty, particularly as organizations in the Global South work to harness massive growth opportunities from exponential AI innovation.

This initiative is highlighted by hashtags emphasizing its core themes: #G42 #AI #G42ai #DigitalTransformation #SovereignAI #GlobalSouth #AINative #ExponentialAI.

Team V.4-LKDN-UAE

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Van Horten

Van Horten

Editor with a passion for bridging cultures and fostering meaningful connections. With a keen eye for detail and a flair for storytelling, they have contributed significantly to the world of journalism

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